Filmhouse Cinemas Expands, Rebrands, And Introduces New Evolution In The MX4D® EFX Cinema Experience at Landmark Village
In 2012, Filmhouse Cinemas’, then a new film exhibition company launched in Surulere, Lagos State. Over the span of two years, Filmhouse Cinemas established itself as Nigeria’s foremost film exhibition company. With over 11 branches around Nigeria, the firm has grown to be market leaders in cinema exhibition, distribution and marketing. Filmhouse currently has its 11 cinemas sites located in six states across the nation and are currently working on expanding, in the works are two cinemas – Filmhouse IMAX – Circle Mall, Lagos and Filmhouse Cinemas at Just Rite Mall, Osogbo are set to open before the end of 2019 so as to serve more people!
In September 2016, a partnership between the company and Canadian theatre company, IMAX Corporation, saw the birth of Filmhouse IMAX Cinemas. It launched at Lekki and became the first of its kind in West Africa. The Filmhouse IMAX Cinema boasts of a 339 seater IMAX screen (considered the largest screen in in West Africa), two regular 75-seater screens, luxury private screen for just 8-12 guests, and a 33-seater luxury screen, a lounge and a rooftop bar. The company’s mission is to create experiences through content that entertains and inspires. Growth becomes paramount in achieving this mission. This is why the brand is expanding to continue its appeal to the audience while standing out as market leaders.
Filmhouse Cinemas is currently refreshing its brand elements. The company’s identity including its colors, tagline, and logo and other elements which have all currently gone through a facelift during the rebranding . This aligns with the brand’s need for growth and keys to its innovation.
In April 2019, American cine-tech giants – MediaMotion confirmed their partnership with Filmhouse Cinemas to build West Africa’s first MX4D cinema.
The new MX4D® EFX Theatre screen is equipped to give customers an amazing movie experience such as the MX4D Motion EFX Theatre, the newest evolution in the 4D cinema experience. Providing an immersive environment, where one feels the action on the screen from the built-in motion effects in the seats and theatre. The MX4D® EFX theatre provides a totally immersive cinema environment where the audience will have a change “to be a part of the movie”. The technology is revolutionary and it enables the audience to ‘feel’ the action on the screen from the built-in motion and effects in the seats and the theater.The audience will enjoy the adrenaline rush as their MX4D seats rolls and tilts in heart-pounding car chase, the audience will immerse themselves in a sea- faring scene complete with fog, wind and the scent of the ocean!
The MX4D® EFX will be situated at the Filmhouse CInemas at the Landmark Village set to launch this week. The features at the new location includes 6 cinema screens with just above 300 + total seating (1 MX4D, 4 premium screens, and 1 cube), a fully stocked bar, kids party area, and a self-service station.
One of the co-founders Kene Okwuosa ( Group CEO/Managing Director) of Filmhouse Cinemas said “As Nigeria’s largest cinema chain we are excited about our accelerate growth over the last couple of years. We are blessed to have successfully been responsible for developing, building and overseeing the first IMAX cinema in West Africa which has now risen to be one of the top IMAX locations in the world in only 2 years; we anticipate the same for the MX4D. We are committed to continuing to rejuvenate the industry and bring in the latest technologies in cinematic experience”
Filmhouse Cinemas became the first to offer a premium cinema experience in Nigeria, when it opened west Africa’s first IMAX cinema in Lekki, Lagos. Another Filmhouse IMAX is slated to open in the first quarter of 2020 at Circle Mall, Lekki.
Filmhouse Cinemas has been home to major movie hits both nollywood and hollywood movies such as Merry Men 1, King of Boys, Oceans 8, The Bling Lagosians, Moms at War and Crazy Rich Asians.
Filmhouse Cinemas is Social
For more information on filmhouse visit www.filmhouseng.com
About Filmhouse Cinemas
Filmhouse Cinemas Limited is a dynamic film exhibition company with a vision to be the no. 1 cinema brand in Nigeria. It is Nigeria’s largest multiplex chain with over 11 sites across 6 cities and more in the pipeline. Filmhouse has redefined movie experiences in Nigeria making it truly a 7-star experience. Each Filmhouse property is unique with its own distinct architecture and aesthetics. Beyond the normal screens, Filmhouse also has The Cube, Signature Screens for the discerning audience and the new Filmhouse Landmark brand which comes complete with a children’s play area and the brand new MX4D® EFX Theatre for an immersive experience . Filmhouse brings the very latest in projection and audio technology with the new MX4D site. Some of the key site features of their sites include plush micro adjustable leather recliners with a butler on call facility, gourmet meal choices by celebrity chef, designer staff uniforms. For easy and convenient ticket booking, Filmhouse offers online booking at www.filmhouseng.com