Celebrating its 7th year, beloved fashion boutique, Grey Velvet is making it a point to affirm its mission \u2014 to be a one-stop shop for anyone and everyone. Its new campaign, <\/span>The GreyVolution<\/span><\/i>, celebrates the power of evolution, reinvention and growth and championing the messages behind the campaign are <\/span>Afua Osei<\/b>, <\/span>Valerie Ike<\/b>, <\/span>Samantha Walsh <\/b>and <\/span>Soliat Bada<\/b>. <\/span><\/p>\n The GreyVolution <\/span><\/i>campaign aims to present us with different personalities while still celebrating the authenticity of each individual as a Grey Velvet woman. The campaign embodies the essence of womanhood and the importance of sisterhood. Grey Velvet, a cornerstone of fashion and retail in Nigeria, has thus selected these four outstanding women to lead <\/span>The GreyVolution. <\/span><\/i>\u00a0Each of the personalities involved in the campaign are as diverse as they come and as we\u2019ve all been taught, the power of evolution comes from diversity. <\/span><\/p>\n Afua Osei<\/b>, founder of She Leads Africa is committed to empowering and creating opportunities for African women. She asserted that for her, <\/span>\u201cGrey Velvet provides low stress shopping with great options. As [she\u2019s] grown in her career and as a woman, [she\u2019s] become<\/i><\/b> more open to experimenting and trying different styles and brighter colors and thus, a store like Grey Velvet works well for [her] because [she] is always presented with many great choices.\u201d<\/i><\/b><\/p>\n <\/a> <\/a><\/p>\n Samantha Walsh<\/b>, a VJ and event host, is the life and soul of any room. Her enigmatic personality is one of the reasons why she is one of the most sought-after people in the entertainment industry. According to Samantha, <\/span>\u201c<\/i><\/b>Grey velvet reminds [her] of Macy\u2019s, an American department store chain, where you can get everything for all shapes, sizes and preferences. Going to Grey Velvet always works well for [her] especially because she\u2019s so fond of mixing styles and playing with accessories.\u201d <\/i><\/b><\/p>\n <\/a> <\/a><\/p>\n Soliat Bada<\/b>, chef extraordinaire, with her new cooking show on Accelerate TV, is proof that you can live life on your own terms. Soliat professed that, <\/span>\u201cit\u2019s wonderful for [her] that a store like Grey Velvet exists in Lagos because it\u2019s a one-stop shop that speaks to all [her] styles.\u201d She went on to say that she has days where she would lean towards more structured pieces, pant suits and blazers and there are other days, she\u2019d rock a simple silk slip dress with a high side slit \u2014 either way, she loves that Grey Velvet meets all her style needs. <\/i><\/b><\/p>\n <\/a> <\/a><\/p>\n Valerie Ike<\/b>, a captivating TV host is known for her positive energy and megawatt smile. A regular face on Spice TV, Valerie is representing for the curvy girls. She gushed about the brand, saying that, \u201c<\/span>[she] comes to Grey Velvet because [she] knows [she\u2019ll] find something for any occasion that fits well within [her] budget; especially from their in-house brands. There\u2019s also an option for all types of accessories. [She] feels like Grey Velvet always gives [her] a solution. <\/i><\/b><\/p>\n <\/a> <\/a><\/p>\n These four represent a new generation of fearless, confident and empowered women. And who better than to dress these women? Grey Velvet, of course.The first part of the campaign features the #OffTheRack|#OnTheRack Series. <\/span><\/p>\n <\/a><\/p>\n To see more of what Grey Velvet is doing and to get early deals on their incredible \u00a0sales, follow them on Instagram @greyvelvetstores, Twitter @GreyVelvet and Facebook @Greyvelvetfashionretail <\/span><\/p>\n You can also visit their website: <\/span>www.greyvelvetstores.com<\/span><\/a><\/p>\n <\/p>\n Campaign Creatives: \u00a0<\/b><\/p>\n Starring @helloafua @soliatmsbada @valerie.ike @sammywalsh<\/b><\/p>\n Styling: Ifeoma Odogwu @hyperfashun<\/b><\/p>\n Photography: Shua Taiwo @mrshua<\/b><\/p>\n Makeup: @adoestouch for @thebeautyprecintgng<\/b><\/p>\n <\/p>\n <\/a><\/p>\n <\/a><\/p>\n <\/a><\/p>\n <\/a><\/p>\n <\/a><\/p>\n <\/a><\/p>\n <\/a><\/p>\n <\/a><\/p>\n <\/a><\/p>\n <\/a><\/p>\n <\/a><\/p>\n