\u201cA woman is the full circle. Within her is the power to create, nurture and transform\u201d. <\/span> <\/a><\/span>Lolu Desalu, Head of Marketing, A.K.A <\/b>The Lady of the Manor<\/b><\/p>\n My name is Lolu Desalu, I\u2019m lucky enough to be fantastic at something I love uncontrollably; Advertising & Sponsorships. I strongly believe that Empathy is the key to great marketing. <\/span><\/p>\n I serve a team of 17 people within 6 spheres of the Marketing department of Filmhouse Cinemas; the design team, the sales team, digital marketing, brand marketing, the media marketing team and events management. <\/span><\/p>\n I\u2019m married to a gentle giant who much like my Father thinks I\u2019m the best thing since sliced bread. <\/span><\/p>\n I have worked in the advertising and marketing industry for about 10 years and studied Marketing and PR for my undergrad at the University of Hull; I diverted from Marketing for my MSc in Logistics Engineering but I came right back. \u00a0My first job was in Marketing and every job since has been in Marketing. <\/span><\/p>\n I\u2019ve had the privilege of working in some great organisations and with so many Fortune500 brands, with my job at Time Inc. being one of my favourite but nothing has prepared me for my current role like my first job post MSc which was a 6 months unpaid internship and my first job at an advertising agency after moving back to Nigeria about 5 years ago. They were both underpaid roles but I worked above and beyond my job description. I didn\u2019t think I had a choice really, I was just starting out and if I wanted to be respected and climb up quickly, I had to apply myself a little more than others. I learnt hard work and I learnt that impossible really is nothing. Two mantras I live by at Filmhouse. <\/span><\/p>\n Being deliberate about positioning and how the brand is perceived. This seemingly small thing is a big success factor in all 6 areas of my role. <\/span><\/p>\n Maybe not training but Film business education. It\u2019s a wide subject matter, three years in and I\u2019m still learning,<\/span><\/p>\n A lot of people assume it\u2019s hard but I think it is what I make it and it is what I say it will be, when I wake up every day. I feel quite blessed to be taken seriously and to be trusted to do my job adequately. Although, I have had men tell me in external meetings that they\u2019re surprised I\u2019m not a mean person because apparently it\u2019s tough for women and they expect us to be a little bit more mean. It\u2019s important that we stop pushing the narrative that it\u2019s harder for women to be taken more seriously. It is causing women to automatically be defensive when there\u2019s no need to be a lot of the time. <\/span><\/p>\n I used to feel the need to work extra hard to prove myself but it\u2019s a trap. Once people realise you\u2019re trying to prove yourself, you automatically become more susceptible to being manipulated. Now, I just work extra hard to achieve my goals <\/span><\/p>\n <\/p>\n To an extent, consistency forms a major part of my Job description as it is an easy metric for performance to be measured by. However with in depth research we are able to guide our strategy. Determining who we are trying to reach dictates how we actually reach them.<\/p>\n We are constantly driven by the feeling guests take away with each experience and this starts with the way Filmhouse Cinemas is positioned in your mind, before you even step in to any of our sites.<\/span><\/p>\n Working closely in partnership with some of the biggest and best companies in the world and brainstorming with my amazing team members. If you\u2019ve seen marketing teams in films\/sitcoms during their brainstorm sessions, that is just a tip of an iceberg in comparison to ours. It\u2019s seriously one of the best parts of my week.<\/span><\/p>\n We\u2019re in the business of creating stars. We\u2019re substantially adding to Nigeria\u2019s gdp. I think and hope that we\u2019re showing school leavers that the business of film is serious business and that opportunities abound.<\/span><\/p>\n I talk to other people from different industries and mine and I research new innovations in film or in marketing. Sometimes, rest helps. When I feel extremely mentally exhausted, I know it\u2019s time for a little break.<\/span><\/p>\n Filmhouse is one of the most understanding and forward thinking companies I have come across in Nigeria. My managing directors have allowed me to be myself professionally and explore (with reason). They support and get behind my ideas 100%, The Film Gala being one example out of many. I couldn\u2019t ask for better.<\/span><\/p>\n Absolutely a girl culture, maybe not a squad, I think without knowing it, we\u2019ve made it a point to encourage and look out for each other. The men often joke that we\u2019re feminists. We compliment each other, we recommend each other and we help each other. We also bicker and fight like actual friends but at the end of the day, as far as work is concerned, we have each other. <\/span><\/p>\n Focus, believe in yourself, block the noise, be a little more quiet and listen more, and most of all, it is good to be kind no matter what. \u00a0<\/span><\/p>\n Be bold, learn the ropes, learn the art, learn how to fail and lastly, be kind. Your kindness and charm takes nothing away from how strong you are. <\/span><\/p>\n <\/p>\n Name – Ladun Awobokun<\/b><\/p>\n Job title \u2013 Co-Head, Theatrical Distribution; a.k.a. \u201cThe Numbers Plug\u201d<\/b><\/p>\n <\/p>\n Introduce yourself and what you do?<\/b><\/p>\n In summary; Child of God, proud Nigerian, colleague to the best, trusted friend of many, daughter of two, wife to one, boli (roasted plantain) lover, and a huge movie enthusiast.<\/span><\/p>\n During the day and most nights I am part of a vibrant team committed to managing the theatrical distribution arm of Filmone, West Africa\u2019s largest movie distributor; \u00a0the exclusive licensee for Warner Bros (WB) and 20<\/span>th<\/span> Century Fox titles in Nigeria, Ghana and Liberia. <\/span><\/p>\n I love my job and humbled to be a part of what we all know today as Nigeria\u2019s unique growth story.<\/span><\/p>\n Background<\/b><\/p>\n Between 2005 and 2011, majority of my time was spent obtaining a degree in Accounting, a Masters in Information Systems & Business Analysis, and a professional accounting certification (ACCA). Prior to joining Filmone, I set up a small \u00a0business selling lipsticks to women in Nigeria\u2019s busiest city; Lagos, worked for an advertising agency partnering with Nigerian corporates, and then joined the risk management team of one of Nigeria\u2019s most iconic banks, as a market risk manager.<\/span><\/p>\n My experience as a female entrepreneur, banker and now a movie distributor, forms the bedrock of what makes me excited about the future and my commitment and ability to contribute to the current and next generation of business leadership in Nigeria.<\/span><\/p>\n What are the key strategies in your role in pushing the Filmhouse Brand<\/b><\/p>\n One of the key focus areas in my role, is empowerment and mentorship. The Filmhouse Group is known for its people. Without people, there is no brand. In addition, critical to my role is managing and growing our existing relationship with industry stakeholders; in particular, our licensors Warner Bros & Fox. The opportunity of partnering with these parties on such a broad scale, provides much value exposure to the brand, and in turn strengthens our offering and ensures a service that is based on trust, reliability and excellence. <\/span><\/p>\n What is it like being a female in your industry? Need to work extra hard to prove self?<\/b><\/p>\n Whilst I acknowledge that there is room for improvement, it is refreshing to be a woman in the entertainment space at this time, as women are making large strides in the space, as compared with some twenty years ago, when critical functions within the movie value chain were dominated by male talent. More so, international organizations are paying attention to a number of unprecedented achievements by women in the entertainment and media space. <\/span><\/p>\n Do we have to work extra hard to prove ourselves? Absolutely! This is because hardwork translates to excellence and this is true irrespective of the gender. That said, I do feel like as women in an evolving industry, there\u2019s a need to demonstrate extra commitment and tenacity for set deliverables, in order to debunk stereotypical views.<\/span><\/p>\n How do you manage your day?<\/b><\/p>\n Two things; a positive vibe and a to-do list. The simplest but by far the most effective tool for managing my day is a good ol\u2019 TO-DO LIST! It\u2019s the first thing I do when I get to work; although I honestly start from the night before, using the trusty Notes application on my cell. There are so many moving parts in distribution, as well as so many meetings both internal and external that if some processes \u00a0aren\u2019t noted, they could easily be forgotten, only to ultimately become a bottleneck to one of the processes. More so, there\u2019s something about writing things down \u2013 they tend to stick such that you remember even without referring to the list. <\/span><\/p>\n Can you talk a little bit about some the specific challenges\u00a0you<\/b> encounter?<\/b><\/p>\n
\n<\/span>Although each woman has the power inside her to be able to achieve all these things, they can also be dependent of her environment. Filmhouse cinemas creates the environment to allow us as women to easily create, be able to nurture and to transform into the best we can be, and not see our gender as an impediment\u2026but rather as an advantage.<\/span>
\n<\/span>Celebrating women for us at Filmhouse goes beyond just a day earmarked to celebrate women.<\/span>
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\n<\/span>However, International Women\u2019s Day is the day to crown all our women who are visionaries, dogged, ambitious and would not settle for less.<\/span>
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\n<\/span>With phenomenal women maintaining the helms of leadership at various levels of the business, to working countless times with female movie executives; it is impossible to overlook how impactful the women are in spearheading ground breaking movie marketing campaigns, to co-producing box office hits, human resource management and guest services to match international standards, the Filmhouse woman is able to manage personal life and work is able to \u201cBalance for Better\u201d.<\/span>
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\n<\/span>At Filmhouse, women are equally positioned for opportunities, growth, all round progress and each of them play crucial parts in driving the success of the business.<\/span>
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\n<\/span>The future of women is exciting and for that reason WE ARE EXCITED.<\/span><\/p>\n\n
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