It is a one-day masterclass on Digital Marketing that has been designed to educate young graduates, owners of small and medium businesses,aspiring digital entrepreneurs and media managers within corporate bodies.
Our maiden edition took place at the Workstation in Lagos and was a huge success. We had an amazing line up of speakers, supportive media partners and an enthusiastic audience who were eager to learn. Due to popular demand we held an Abuja masterclass in January 2018
DEDICATED TO DIGITAL; BEAUTY EDITION
To diversify our digital marketing workshop, Dedicated to Digital is having a beauty masterclass. The worldwide market for beauty care products is expected to reach approximately $265 billion in 2017, The Digital beauty space is a huge space and those wanting to play ball must properly understand to have gain your niche and loyal audience in this space.
This masterclass designed to educate young graduates, owners of small and medium beauty businesses, aspiring beauty entrepreneurs, social media managers and enthusiast, on beauty content creation in the digital space. Our speakers have been selected based on experience and success at growing their beauty business platforms in the digital space. If you want to grow an outstanding beauty platform in the digital space, this is the masterclass you don’t want to miss.
The official facilitator for the event is Fahion enthusiast and blogger Nowe Isibor
The official speakers for the event are beauty influencers Dimma Umeh, Kehinde Smith and Online course expert Stephanie Obi
Dimma Umeh- Beauty Blogger and Brand Influencer
Kehinde Smith- Lifestyle blogger and Brand Influencer
Topics to be covered by speakers include:
- Getting double the amount of views on my video content
- Book paid brand deals as an influencer
- Land contracts with beauty companies as a digital consultant
- Speak at beauty conferences and expos
- And most importantly, drive TONSof traffic to my website, email list, Facebook group… and MORE!
Online expert Stephanie Obi will also be sharing insights and business strategies everyone needs to build an online community and much more.
Stephanie Obi- Online Course Expert
The masterclass will also include some panelists who have successfully built a strong following on social media and the will be sharing their secret tips and tricks to their success.
The Panelists include:
Communication Strategist-Liz Osho
Tv Personality-Idia Aisien
Beauty Blogger-Beauty In Lagos
Lifestyle Blogger-Tuke Morgan
You don’t want to miss it!!!!
Date: July 1st 2018
Time: 10am-6pm
Venue: Victoria Island Lagos.
For payment details see below:
https://www.eventbrite.com/e/dedicated-to-digitalbeauty-edition-tickets-46223417486?aff=aff0eventful
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Entrepreneurial guru and cake maestro, Tosan Jemide, held an exclusive book reading at Sweet Kiwi on Thursday 17th May 2018, in celebration of world bakers day.
The book reading saw a group of entrepreneurial aspirants and enthusiast like teefah(that 1960 chick), Toyosi Etim-Etiong, Mai Atafo, Derin Fabikun (fablanebyderin), Chef uzo, and Mimi Onolaja in attendance Of the event.
At the reading, the author discussed several topics like Surviving in Nigeria’s volatile terrain, Bank Loans; Yes or No, scaling in business (Mass or Niche market), How to attract and retain wealthy client, while sharing tips on the tools needed to succeed as an entrepreneur in Nigeria.
According to Toyosi Etim-Effiong, the moderator of the evening. She said the reading and discussion session was very impactful and the biggest takeaway for her in her own words was “The emphasis on the importance of having an advisory board as a small business start-up. I had always assumed advisory boards were exclusively for super established business”
Jemide, who made his name in the early 2000s as the go-to cake maker for celebrities and Nigeria’s elite and most recently Entrepreneurial expert, has written this book as an inspirational project and guide for up and coming entrepreneurs seeking to enter the industry. This book is a perfect read for business executives, book lovers, and entrepreneurs across various fields.
For more details on Sugar Icing, follow Tosan Jemide on:
Instagram: Tosan_Jemide
Twitter: Cakesbytosan
Facebook: Tosan Jemide
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Are you an entrepreneur?
Do you want to know what it takes to thrive as a sole business owner in Nigeria?
Entrepreneurial guru and cake maestro Mr. Tosan Jemide will be having book readings of his recently launched book Sugar Icing. Sugar Icing is a tell-all book that talks about the grits and glory of the celebrity baker as well as his entrepreneurial journey in Nigeria.
With two decades worth of experience, the author also discusses and shares tips in his book on how to solely run a business while achieving remarkable success regardless of the challenges faced in the entrepreneurial field in Nigeria.
Mr Tosan Jemide is known to have baked some of the most memorable cakes Nigeria has ever seen for some prominent figures in the country like Tiwa Savage, the president, Simi Esiri and more. He is also known for building the tallest cake in Africa, a 28 feet masterpiece which gained global recognition.
The meet up will touch a variety of topics like:
- Surviving in Nigeria’s volatile terrain
- Bank Loans; Yes or No
- Scaling in business
- How to attract and retain wealthy client (Mass market or Niche market?)
This is the first of many book reading and appearances Mr Tosan Jemide will be having across Nigeria.
For upcoming readings, you can follow Mr Tosan Jemide on:
Instagram:@tosan_jemide
Twitter:@cakesbytosan
Lagos Nigeria welcomed the arrival of Tosan Jemide’s much anticipated book, “Sugar Icing: A Story of Grit and Glory” on Friday April 6 th . The Lekki Coliseum venue of the book presentation, which also
doubled as the 50th birthday celebration for the celebrity cake maestro, was filled with the crème of Nigerian society who came out to support the launch including Senator Ita Giwa, Senator Daisy Danjuma and many more.
Great food, wine and cocktails and live music from violins and a grand piano set the mood for a great morning of candid thoughts and intimate conversations around Tosan’s triumphs and trials as an entrepreneur, cake maker, father and husband. Betty Irabor, Bobo Omotayo, Titi Oyinsan and Oriana Jemide.
Yomi Owope and Tosan
Betty Irabor
Bobo Omotayo and Betty Irabor
Jemide gave a first look inside Sugar Icing with compelling reads from various sections of the book, which had audiences watching live and online deeply touched and inspired.
The book was unveiled by HRH, Erelu Abiola Dosunmu, who reminisced about her relationship with Nigeria’s foremost cake maker and how he did his best to accommodate her complicated and sometimes whimsical cake requests over the years.
Tosan Jemide
Sugar Icing, Tosan Jemide’s tell-all book about his challenges and triumphs in the cake industry comes at a time when the celebrated cake maestro is also announcing his retirement from the business to face other concerns.
After more than two decades in the business, celebrity cake maestro and leading baker, Tosan Jemide of the Cakes by Tosan fame has announced that he will officially be retiring from active cake- making to focus on new projects including mentoring and setting up a cake school.
In the book; Jemide, who made his name in the early 2000s as the go-to cake maker for celebrities and Nigeria’s elite is open and honest about his struggles not just as a rising star in the cake business,but also as a husband, father and public figure. Sugar Icing is written in part as an autobiography and in part an inspirational message for up and coming entrepreneurs seeking to enter the industry. Far from being a hackneyed text however, the book carries weight both as a well-written story and business journal and makes for a good read for vacationers or busy executives on long haul flights.
Sugar Icing – Tosan Jemide
Tosan Jemide is Social
Instagram @Tosan_Jemide
Facebook: Tosan Jemide
Twitter: Cakes By Tosan
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After more than two decades in the business, celebrity cake maestro and leading baker, Tosan Jemide of the Cakes by Tosan fame has announced that he will officially be retiring from active cake-making to focus on new projects including mentoring and setting up a cake school. Known for designing some of Nigeria’s most iconic cakes and winning several awards, Mr. Jemide, who is turning 50 years of age this month will also be launching a book, Sugar Icing, as part of activities marking the celebration.
Speaking on his retirement plans recently, Mr. Jemide said that he is indeed grateful for the many opportunities he has received over the past two decades. He also expressed his excitement about what he called the “new phase” of Tosan Jemide, which will be referred to as CBTImpact, focused on giving back to society and mentoring Nigeria’s next generation of cake masters. He said: “I am not retiring into oblivion; actually, I may become even busier with some of the new projects we will be embarking on over the next few months and years. The whole idea is to help the new generation of entrepreneurs and professional bakers be better at what they do by instituting a new and minimum standard for excellence in the industry.”
Mr. Jemide also said he owed his success in part to the formalized training he received as a young baker in the United Kingdom, and that, even though he faced several challenges as a rising star, he never lost hold of the fundamentals. “I think it is the same for every industry,” he said, “those who subject themselves to exacting standards and maintain them through the years, always endure, no matter the weather. And so when you hear all the nice things being said about Cakes by Tosan today, it is mainly because we have refused to compromise on excellence.” This, he said, is what he hopes to bring about through the CBTImpact project which is set to be launched in the month of April 2018.
As a master icing expert and cake decorator, Tosan Jemide is best known for building the iconic “Tallest Cake in Africa,” a 28 feet masterpiece unveiled in 2013 to global recognition and acclaim. He has also made cakes for many of Nigerian leading elite, while enjoying wide patronage from individuals of all classes. More recently Tosan has taken to bread-making, and is currently the President of the Premium Breadmakers Association of Nigeria (PBAN). He is also the Managing Director of Topcrust Bakeries.
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