This edition was designed for SME’s, young graduates, owners of small and medium businesses, aspiring digital entrepreneurs and media managers within corporate bodies who are interested in building a strong beauty brand in the digital space.

Facilitated by beauty enthusiast, Nowe Isibor, the event saw renowned digital beauty experts like Dimma Umeh and Kehinde Smith of My Extensionz, who shared their knowledge on how they have grown their brand using digital platforms and digital tools to keep their audience engaged. It was a fantastic opportunity for attendees, who learnt, had access to discuss and get tips to grow their brands. Online educator and author of ‘Find Your Gold” Stephanie Obi, educated the audience on ways to discover and maximize their true potential.

Attendees had the opportunity to mingle and network during the break which was catered by Krispy Kreme with doughnuts and champagne by Haute Couture which kept flowing.

There were giveaways from skincare products by Oriki, Hairfinity products, BNatural Spa vouchers, Mose store goody bag and Find Your Gold book during the sessions as attendees had to put to test knowledge gained from the speakers during the masterclass.

The masterclass ended with a panel advising and answering questions from attendees on ways digital platforms has helped their brands and their digital journey. The panel consisted of Communication’s expert; Liz Osho, TV Personality; Idia Eisien, Beauty expert; Ezinne Alfa and Vlogger; Tuke Morgan.

Goody bags for attendees were sponsored by BlackOpal Nigeria, The Beauty Precinct, Kuddy cosmetics and My Extensionz.

Media partners at the masterclass were Guardian Life, Schick magazine, the blogger Point, Asoebi Bella, Business day, StyleMeAfrica, Glam Brand Agency Genevieve magazine.

More Dedicated to Digital sessions will be taking place across the continent and beyond in future years.

Follow us on Instagram @dedicatedtodigital

An encounter with failure made Stephanie Obi discover a hidden industry worth over $107 billion.

In 2013, she organized a training program aimed at teaching women how to start their own Ankara Accessories business in order to achieve financial empowerment.

To her greatest dismay, not a single person paid for the training. Instead of quitting, she went back to the drawing board and decided to learn how to use social media to market her training programs. This led to a turnaround in her business as she started getting customers for her training program and requests from people outside Lagos and even outside Nigeria.

She could not travel to all the cities she was getting requests from, and decided to launch an online course so that people could have access to the training program regardless of where they lived.

This experiment turned out to be a great success as people paid for her online course from all over Nigeria and from over nine countries. Unknown to Stephanie, she had stumbled on the online education market, which was on the rise and is now projected to be worth $325 billion in 2025. A recent example of this is LinkedIn’s acquisition of Lynda.com, an online courses provider.

Five years later, Stephanie has gone on to launch 20 more online courses across multiple niches, and has trained over 600 women across nine countries. She has also built an online community of over 20,000 people. Seeing the gap in the knowledge market in Africa, and the need for millenials to have access to information that can help them grow more successful businesses, Stephanie launched Trayny, an online educational platform that creates and manages online courses by Africa’s most trusted leaders. She has also developed a signature framework on how to create and launch online courses, so that more people can gain financial freedom by sharing their knowledge through online courses.

She shares all this in her new book, “Knowledge is the New Gold”. This game changing book which will be out in the month of June, is filled with expert tips, tried and tested strategies and proven practical advice on how to turn your knowledge, talents and experiences into a goldmine. It also contains easy-to-implement steps for finding your voice, building an online community around your topic and marketing your course online.

Through this book, Stephanie gives women (and a few bold men) the tools to live independent and financially free lives while creating impact and opportunities for others. Knowledge is the New Gold is the new guide for women everywhere who want to be more, do more, have more and leave a lasting legacy.

An encounter with failure made Stephanie Obi discover a hidden industry worth over $107 billion.
In 2013, she organized a training program aimed at teaching women how to start their own Ankara Accessories business in order to achieve financial empowerment. To her greatest dismay, not a single person paid for the training. Instead of quitting, she went back to the drawing board and decided to learn how to use social media to market her training programs. This led to a turnaround in her business as she started getting customers for her training program and requests from people outside Lagos and even outside Nigeria.

She could not travel to all the cities she was getting requests from, and decided to launch an online course so that people could have access to the training program regardless of where they lived.
This experiment turned out to be a great success as people paid for her online course from all over Nigeria and from over nine countries. Unknown to Stephanie, she had stumbled on the online education market, which was on the rise and is now projected to be worth $325 billion in 2025. A recent example of this is LinkedIn’s acquisition of Lynda.com, an online courses provider.
Five years later, Stephanie has gone on to launch 20 more online courses across multiple niches, and has trained over 600 women across nine countries. She has also built an online community of over 20,000 people. Seeing the gap in the knowledge market in Africa, and the need for millenials to have access to information that can help them grow more successful businesses, Stephanie launched Trayny, an online educational platform that creates and manages online courses by Africa’s most trusted leaders. She has also developed a signature framework on how to create and launch online courses, so that more people can gain financial freedom by sharing their knowledge through online courses.

She shares all this in her new book, “Knowledge is the New Gold”. This game changing book which will be out in the month of June, is filled with expert tips, tried and tested strategies and proven practical advice on how to turn your knowledge, talents and experiences into a goldmine. It also contains easy-to-implement steps for finding your voice, building an online community around your topic and marketing your course online. Through this book, Stephanie gives women (and a few bold men) the tools to live independent and financially free lives while creating impact and opportunities for others.

Knowledge is the New Gold is the new guide for women everywhere who want to be more, do more, have more and leave a lasting legacy.