Tade Alalade and Tope Olowoniyan
THE FOUNDATION
Beibei Haven Foundation is a non-profit organization with a mandate to support women and couples through their fertility journey.
Focus is on providing support to couples dealing with Infertility, Pregnancy/baby loss, Genotype challenges etc.
This focus is achieved by providing free fertility treatment grants to low income earners, provide support, information and education, awareness and promote equal access to fertility treatments.
Tade Alalade
THE CAKE
The cake was over 6ft tall, a mix of chocolate fruit cake and vanilla cake sandwiched with vanilla buttercream, created
It was also layered with in built support boards and then covered and decorated with fondant. It was over 6 foot tall and took over 6 weeks to make.
The Iron Throne Cake
THE EVENT
The event which took place at Imax Film house was planned by 3A events and hosted by the amazing Tope Olowoniya who handled the event graciously till the end. The event was blessed by the presence of so many people, family and friends of members of the organization who wanted to show their support.
Due to some causalities that led to the breakdown of the cake, it wasn’t displayed neither was it auctioned. This caused a lot of disappointment but it certainly didn’t stop the celebration of a wonderful event and the message behind the initiative.
The event was blessed with beautiful music from P4 string quartet who razzled and dazzled guess with beautiful harmonies and the game of thrones theme song. Syden SFX was on prime as usual with the snow special effect.
Tade Alalade
Tope Olowoniya – Host
Tope Olowoniyan
Ayeesha – 3A Events and 3A Auctions
Tade Alalade
The message was not lost: We all should do our little bit to raise awareness of infertility and attitudes towards infertility and its treatment.
Thank you to all media partners who supported this event Coolfm, Media room hub, Guardian life, Yawnaija Pulse @mediaroomhub , Exquisite Magazine, 360 nobs Arcadia mobile Tv, Bella Naija, 3A events, SydenFX, DDhaul, 3Aevent 3A Auctions
Please follow @deescakediary @BeibeiHaven
P.R :So.Media Solutions @somesolutions
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We are recruiting for a Public Relations Account Manager to manage all aspects of our public-facing brand. We are interested in penetrating new markets and increasing brand visibility. The successful candidate will be responsible for unifying our brand across all print and digital channels, establishing a social media presence across multiple platforms and creating an editorial calendar for content marketing. If you love helping small companies grow into their potential, we’re excited to discuss this position with you.
Role will include but not limited to:
Examples of Public Relations Account Manager responsibilities
Examples of Public Relations Account Manager skills
Bachelor’s Degree in Marketing, Communications or related field
3+ years’ public relations experience, preferably in the marketing industry
Extensive knowledge of public relations strategies and protocols
Familiarity with digital marketing analysis tools
Advanced social media marketing skills
Proven track record of measurable successes in the field
Willingness to stay on top of the latest marketing trends and developments
Establish and contribute to several media accounts for the business
Create strategies , and deliver end to end
Great people and media relations skills, candidate will already have strong relationships within Nigeria’s media space with excellent experience of influencer marketing campaigns
Track digital metrics across all channels to capitalize on areas where we attract the most interest and to develop those where we haven’t yet engaged our audience
Create and implement a PR communication plan for the entire company
Client facing role; public relations
Engage and train other employees on the responsible and effective use of traditional PR digital media channels
The key question most people will have is “how do I start off”?
- Create a strategy
This first step is very important. Without a strategy there is no goal and without a goal there’s a high chance of failure. Set out the things you want to achieve from this launch party and how exactly you want to achieve them.
- Set goals
Your main goal for the event should be to introduce people to your products and services in a unique way and in the long run make sales or win business. Another goal could be introducing your products/services to new clientele. Plan key activations to make yourself stand out, have product testers available, etc.
- Identify your audience
Every business should have a target market. You need the right people to attend in order for this launch party to make sense and for you to make an impact. It is these people that will become your returning clients and brand ambassadors after they have tested or experienced your products/services (And of course are satisfied).
- Source media
What is the point of having a launch party that nobody knows about? You need to connect with key media houses involved in order for your message to be spread to the right audience. Pulse.ng is usually a good one to connect with as they cut across every target market. From business to fashion to music to food, they’ve got you.
- Invite guests
What’s an event without its distinguished guests? Make sure you invite influencers in your niche to your event, if they like your stuff, they will be automatic ambassadors. If influencers like what you’re offering, you will have free advertising – an easy way to get new customers.
- Provide samples of your products/service at the event
I mean, why not? What’s the point of coming to a launch party and we can’t see your products or experience the services you offer? Give people something to take home, something to remember.
- Collect data
Get the email addresses and phone numbers of everyone who attends your event. You might want to send an announcement of new products/services or invite them to your next event.
- Thank your guests for attending
You should never skip this step. People always need to feel important. A little thank you can go a long way. Always appreciate people for taking time out to come and support you.
Bonus step – If you don’t want to go through the hassle of doing all these things, hire a PR person/company. Notice I said PR company and not Event planner.
The average event planner will only plan your event, however a PR person/company will invite the right people to your event as well as plan. They not only invite, they will create all the buzz for your event. If you’re a start-up, you definitely need this!
You could also hire both. Most people do, so each party can focus on their key strengths.
Here are some of our most recent launch parties:
HVS Beauty Debuts Pop Up Beauty Concept Event Make Up, Music & Moscato In Lagos, NG
Written by Towsyn Omowole
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