SBA Group New Office Building in Lagos State, Nigeria
SBA Group, leading provider of Technical Services, Sales, Spare Parts and After Sales Service for manufacturing companies last week officially unveiled the opening of its new office in Lagos, Nigeria, to accommodate its growing workforce, make room for more spacious workspaces, as well as its warehouse.
The organization is an African leader in packaging of water, beverages, liquid food, cosmetics, and dairy ranging from packaging machines, to automated filling systems, to water treatment, industrial printers, etc. They have been in operation since 1998 when they first established presence in West Africa. Since then, they have successfully secured multiple partnerships and opened additional offices across West Africa, East Africa, and Central Africa.
It was a truly remarkable day for the Group as they welcomed over 100 Customers and Strategic Partners from all over.
The office launch, hosted by Yomi Owope, Senior Special Assistant to the Governor, Ogun State Governor’s Office, is part of the Group’s strategic decision to enhance effectiveness and the impact of its operations, while facilitating the growing activities in the Manufacturing sector in Nigeria.
The grand opening commenced with a ribbon cutting ceremony performed by Claude Bosson, Chairman, SBA Group and George Sakalis, Managing Director, SBA Group.
Thereafter, there was a building tour of all four floors, leading to a rooftop, where the group entertained guests in a small business party to mark the significant milestone. Special performances by Award Winning Nigerian Guitarist, Femi Leye, 12 year old Nigerian Saxophonist prodigy, Temilayo Abodunrin and South African singer, Noel Mio gave invited guests and employees a chance to relax and socialize while having drinks and canapes.
The promise of the brand new building with its ultra modern working environment was certainly a cause for celebration.
Speaking on surmounting challenges along the way, Mr. Sakalis in his welcome address expressed gratitude to various respective stakeholders saying “because of a growing team, it was not an easy task to buy land and build during the pandemic. But this happened because of our great customers, partners and a very determined contractor that pushed it through, despite all odds, despite all the difficulties in sourcing materials. We also thank our Chairman for his trust and for constantly supporting us to make this happen”.
The new head office is a tangible asset that will become an integral part of SBA’s devotion to pioneer more innovative ideas in West Africa. With extensive facilities for partnerships and collaboration efforts with local and international clients, the management says the building will be a landmark for catalyzing intellectual productivity. Given SBA’s track record, this project will also further enhance the momentum towards becoming a highly reputable brand.
Mr. Sakalis affirms the group’s commitment to being “the best at delivering value”. The mission has been the same for the last 24 years. In the next coming years, SBA Group is looking forward to taking great new steps and thinking ahead to a future of achievement and success, with a training facility within the structure, designed to train employees, customers, and machine operators.
SBA Group will continue to work closely with a broad range of partners in the widest possible range of sectors and areas. Its world-class services and provision of quality infrastructure are a reflection of the Group’s concerted commitments not only to the future growth of its establishment but more importantly, for the future development of Nigeria.
To know more about SBA Group, visit: www.sba-group.org
]]>
The key question most people will have is “how do I start off”?
- Create a strategy
This first step is very important. Without a strategy there is no goal and without a goal there’s a high chance of failure. Set out the things you want to achieve from this launch party and how exactly you want to achieve them.
- Set goals
Your main goal for the event should be to introduce people to your products and services in a unique way and in the long run make sales or win business. Another goal could be introducing your products/services to new clientele. Plan key activations to make yourself stand out, have product testers available, etc.
- Identify your audience
Every business should have a target market. You need the right people to attend in order for this launch party to make sense and for you to make an impact. It is these people that will become your returning clients and brand ambassadors after they have tested or experienced your products/services (And of course are satisfied).
- Source media
What is the point of having a launch party that nobody knows about? You need to connect with key media houses involved in order for your message to be spread to the right audience. Pulse.ng is usually a good one to connect with as they cut across every target market. From business to fashion to music to food, they’ve got you.
- Invite guests
What’s an event without its distinguished guests? Make sure you invite influencers in your niche to your event, if they like your stuff, they will be automatic ambassadors. If influencers like what you’re offering, you will have free advertising – an easy way to get new customers.
- Provide samples of your products/service at the event
I mean, why not? What’s the point of coming to a launch party and we can’t see your products or experience the services you offer? Give people something to take home, something to remember.
- Collect data
Get the email addresses and phone numbers of everyone who attends your event. You might want to send an announcement of new products/services or invite them to your next event.
- Thank your guests for attending
You should never skip this step. People always need to feel important. A little thank you can go a long way. Always appreciate people for taking time out to come and support you.
Bonus step – If you don’t want to go through the hassle of doing all these things, hire a PR person/company. Notice I said PR company and not Event planner.
The average event planner will only plan your event, however a PR person/company will invite the right people to your event as well as plan. They not only invite, they will create all the buzz for your event. If you’re a start-up, you definitely need this!
You could also hire both. Most people do, so each party can focus on their key strengths.
Here are some of our most recent launch parties:
HVS Beauty Debuts Pop Up Beauty Concept Event Make Up, Music & Moscato In Lagos, NG
Written by Towsyn Omowole
]]>