With the Unilever Lagos State Feeding Programme, Knorr will visit about 36 wards across Lagos with different meals a day. The initiative will touch major communities in different local governments like; Shomolu, Alimosho, Surulere, Coker/Aguda, and Apapa/Iganmu. The impact of this on the community will create feeding relief for people. This initiative is in line with the brand’s sustainability approach which is to offer foods that provide nutrients to populations in need and inspire people to add flavour to their dishes by using nutritious ingredients in their recipes.
Speaking at one of the food distribution centres, Marketing Manager, Savoury at Unilever Ghana-Nigeria, Nnenna Osi-Anugwa stated that “We believe that nutritious food should be available for everyone, especially in times like this. It is an initiative we are very passionate about at Unilever and we see that the impact will ease the effect of the pandemic on vulnerable people. We offer foods that provide nutrients to people in need – such as our iron-fortified Knorr cubes. And we inspire people to add flavour to their dishes by using nutritious ingredients in their recipes. We have had this in our long term goal; We also partner with the World Food Programme to create a brighter future where nutritious food is readily accessible to more people globally. So at Unilever, we see these sort of initiatives as really important for us because food is very important; we have been to some other local government in Lagos and will still visit others in the coming weeks. At the end of this campaign, we hope to feed 54000 people in Lagos”
Reacting to this act of care, Honourable Adewale Oseni, Supervisor for Agriculture and community affair, Somolu, commended the brand’s effort to reduce hunger and cushion the effect of the pandemic, stressing that the brand has shown a high level of responsibility. “We are in difficult times and Knorr Nigeria has proven to be relevant in every community by creating these food palliatives to reduce hunger; we are very grateful” Mr Oseni added.
Each year for World Food Day for instance, together with the World Food Programme, Unilever donates nutritious, cooked meals to school children around the world and so far the brand has provided 2 million meals. As part of the Knorr Sustainable Living Plan, there is a global target for 75% of its products to meet salt levels that enable intakes of a maximum of 5 grams per day. Knorr’s aim is to double the proportion of its portfolio that meets the highest nutrition standards, based on globally recognised dietary guidelines.
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With the theme Generation Equality, Knorr Nigeria has shown how important women are in the society, especially in homes and amongst family and friends, emphasizing the need for an equal society where women take key roles in decision making. The brand celebrated women by delivering gift boxes of Knorr Goodness to their doorsteps, with a heartfelt emotional letter of recognition. The recipients were excited to be recognised for their good works, giving them the encouragement to even do more.
BUNMI GEORGE
Reacting to this move, Rene, founder of Visit a hospital, expressed her gratitude to the brand and extended her warm regards to other amazing women; she took to her twitter handle and said ‘Thank you so much Knorr Nigeria, thank you for honouring me and Visit a hospital; to all amazing women out there doing amazing things every day, keep being you… happy International Women’s Day’
ADERONKE RENE AHMED
Speaking about celebrating Women, Nnenna Osi- Anugwa, Marketing Manager Savoury Unilever, Ghana/Nigeria, She stated that ‘It’s not just about celebrating women, it’s more of appreciating their impact in our societies. Women have been an important part of every society and at Unilever, we take pride in celebrating and honouring our women. Knorr Nigeria has always been at the forefront, championing women empowerment and celebrating impactful women. We will not stop doing this; our women know how important we rate them and we are very thankful for all that they do’
The brand will empower women throughout the month of March as it is referred to as the month of women- more women will be reached out to and celebrated across the country Nnena added.
Over the years, Knorr Nigeria has been instrumental in promoting a healthy society through women empowerment with unique Knorr products and food recipes. The brand has created a unique taste experience for families across the country, making the seasoning cube a household brand for many.
Follow @KnorrNigeria on all social media platforms or visit https://www.knorr.com/ng/home.html for more updates.
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