The key question most people will have is “how do I start off”?
- Create a strategy
This first step is very important. Without a strategy there is no goal and without a goal there’s a high chance of failure. Set out the things you want to achieve from this launch party and how exactly you want to achieve them.
- Set goals
Your main goal for the event should be to introduce people to your products and services in a unique way and in the long run make sales or win business. Another goal could be introducing your products/services to new clientele. Plan key activations to make yourself stand out, have product testers available, etc.
- Identify your audience
Every business should have a target market. You need the right people to attend in order for this launch party to make sense and for you to make an impact. It is these people that will become your returning clients and brand ambassadors after they have tested or experienced your products/services (And of course are satisfied).
- Source media
What is the point of having a launch party that nobody knows about? You need to connect with key media houses involved in order for your message to be spread to the right audience. Pulse.ng is usually a good one to connect with as they cut across every target market. From business to fashion to music to food, they’ve got you.
- Invite guests
What’s an event without its distinguished guests? Make sure you invite influencers in your niche to your event, if they like your stuff, they will be automatic ambassadors. If influencers like what you’re offering, you will have free advertising – an easy way to get new customers.
- Provide samples of your products/service at the event
I mean, why not? What’s the point of coming to a launch party and we can’t see your products or experience the services you offer? Give people something to take home, something to remember.
- Collect data
Get the email addresses and phone numbers of everyone who attends your event. You might want to send an announcement of new products/services or invite them to your next event.
- Thank your guests for attending
You should never skip this step. People always need to feel important. A little thank you can go a long way. Always appreciate people for taking time out to come and support you.
Bonus step – If you don’t want to go through the hassle of doing all these things, hire a PR person/company. Notice I said PR company and not Event planner.
The average event planner will only plan your event, however a PR person/company will invite the right people to your event as well as plan. They not only invite, they will create all the buzz for your event. If you’re a start-up, you definitely need this!
You could also hire both. Most people do, so each party can focus on their key strengths.
Here are some of our most recent launch parties:
HVS Beauty Debuts Pop Up Beauty Concept Event Make Up, Music & Moscato In Lagos, NG
Written by Towsyn Omowole
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MAKE UP, MUSIC & MOSCATO was an intimate ladies night out boutique event introducing the latest products from HVS Beauty by Bukola Are. It was a night of regal beauty, authentic music, fine cuisine and everything girl’s love.
The night was hosted by renowned Nollywood actress, Shaffy Bello, HVS Beauty creative director Bukola Are and Louisa Kinoshi of Beauty Revolution Studios, featuring performances from AfroSoul singer, Aramide and Singer /Songwriters Ms.Jaie and Myoa.
Guests were treated to an array of exquisite bites by Wendy’s funnel cakes which was elegantly paired with the finest French and California wines on the market provided by Avalon Wines.
The Pop-up shop added extra spice to the event, showcasing the various HVS makeup palettes and other items under the HVS Beauty brand name. The shop also featured a For Queens build your own box station where guests were allowed to select a number of beautiful accessories for a bargain price. There were also lots of free gifts at the event for all the ladies, most especially the winners of the raffle draw.
We are not forgetting the free neck massages provided by LevanderGora Home Massage Services as well as the free makeovers provided by make-up artist, Stephanie Ani, official MUA of the Mose Store in Lekki phase 1.
Guests in attendance included a good mix of friends, family, beauty influencers, beauty store owners, makeup artists and of-course media personalities. The event hosted the likes of: Omawumi, Sisi Yemmie, Sharon Ojong, Dimma Umeh, Tuke Morgan, Anita Jones, Omogemura, Valerie Egbuniwe, Diddynaze, Adella Makeup, Colours by Ray, Tints Makeup, Faaribysisiope, Preciousbeautie and Joyce Jacob, amongst others.
Music, Makeup and Moscato is proudly supported by Guardian Life, Ndani Lifestyle, Pulse Nigeria, Lost in Lagos, Fuze NG, Kamdora, Beauty box, Woman like the Wind, Arcadia Mobile TV, Exquisite Magazine, The Beauty Reports, Galaxy TV, The BF Collective and Wendys Funnel Cakes.
ABOUT HVS BEAUTY A limited edition line of must have beauty products inspired by the brands creative director’s love for classic, regal and natural beauty looks.
FOR MORE HVS BEAUTY www.hvsdeluxe.com
Follow @hvsdeluxe on Instagram for more footage from the event.
Event Production: Purple Fire
PR: So.Me Solutions
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