Akintunde Marihno and Olamide Yousuph
It’s always difficult to change the existing power structure, but like it or not, change is coming for the cable television industry, in form of Arcadia Premium Television on Startimes Channel 176. The companies that adapt and innovate will become the leaders of tomorrow and Arcadia Premium Television is poised to do just that.
In anticipation of the official launch of Arcadia Premium TV set to hold in June 2019, its founders, Olamide Yousuph and Akintunde Marinho hosted journalists to a roundtable on Tuesday, 9th April at The Radisson Blu Anchorage, Victoria Island.
The Media conference opened with a welcome address by Olamide Yousuph, Co-founder and COO, Arcadia Premium TV, followed by a brief introduction of Arcadia Premium TV and its services.
With the success of telling the African story through the Mobile TV platform, Arcadia was propelled to create premium entertainment on Cable TV for a wider and diverse audience producing content ranging from Music, Sports, Movies, Comedy, Fashion & Lifestyle, amongst other premium content.
Arcadia is changing the TV experience by creating engaging content, telling powerful stories whilst merging the digital and terrestrial world seamlessly. With a strong and varied catalogue of shows, the audience have variety of shows such as: Serious Banta, Kitchen Dash, My Hustle, Arcadia Live on The Red Carpet, Life Sex and relationship, a dating show ‘I’m available’, the DIY Slab and much more; programming that takes a fresh take on television as we know it.
“We are producing 19 original titles that you have not seen anywhere else before and this is something that is very new. We have international content partners like Sony, Universal, HBO that we are in contact with to help with international content. However, the drive is to develop an inventory of original content from Africa not just Nigeria. We are looking at content from South Africa, Ghana, Uganda and Kenya.” Akintunde Marinho, Co-Founder Arcadia Premium TV shared.
In a bid to create world class content, Arcadia Premium TV has been on an exciting process of working, re-working and executing effective strategies aimed at providing amazing entertainment without sacrificing on quality. One of which is, developing exclusive rights to some of the world’s most celebrated films.
“When it comes to collaborations, we are always open to it. There’s always going to be consistency in the quality of shows we air. Although we had to change the names of some of the shows we were airing on our web portal because they didn’t really fit television style, but the theme and quality remains.”. Olamide Yousuph Chief Operations Officer, added.
Akintunde Marihno and Olamide Yousuph
About Arcadia TV
Arcadia TV is an online and Cable TV platform that produces, distributes and transmits developed content for the purpose of advertisement, entertainment, publicity and even live event coverage.
Arcadia mobile TV and Arcadia TV is a privately-owned technology company in Lagos Nigeria that focuses on great user experience and content presentation. We currently have channels which include music, sports, movies, comedy, fashion & Lifestyle and many more.
Our diverse content is designed to suit the needs of every class of subscriber and audience, while ensuring the quality of our materials remain premium. Our livestreams, event coverage and excellently packaged films, series and shows guarantee that our audience is provided with a wholesome viewing experience that embodies the brand essence of delivering exceptional content.
The content we offer is primarily afro-centric and are designed to accentuate the true essence of being African without removing from our worldly exposure, thus promoting; to the world; the deserved prestige of the African people and continent.
We believe in equality at the work space and have a 20-man production team that is led by All-female producers.
In 2017, Arcadia Mobile TV received an award for being the Global, most innovative quality mobile web TV brand by the Global Quality Excellence Awards committee.
Connect with Arcadia on Social Media:
Instagram: @ArcadiatvAfrica
Twitter: @ArcadiatvAfrica
Facebook: @ArcadiatvAfrica
YouTube: @ArcadiatvAfrica
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The Lagos maiden edition of Dedicated to Digital took place on the 12th of November 2017 at Workstation in Victoria Island, Lagos state. This master class was focused on how SME’s and entrepreneurs can reach their full potential using their already existing digital platforms. This class was designed to educate young graduates, owners of small and medium businesses, aspiring digital entrepreneurs and media managers within corporate bodies.
Renowned and well learned speakers shared their knowledge on how they have succeeded in various sectors using Social media and a vast number of digital tools. It was a great opportunity for attendees to learn, discuss and also get clarity in areas they were unsure about. The audience were left energized with a new zeal to take their digital game to the next level.
Bolanle Olukanni, a well known TV Host introduced the event and spoke about the power twitter holds in our world today. Akintunde Marihno the CEO Utopia media broke down how money can be made from online content. Jite Ovueraye the Marketing and Operations Manager of accelerate TV explained how every brand must tell and authentic story. Sonia Irabor the Editor of Genevieve Magazine, spoke on embracing digital and how to start conversations.
A short break enabled attendees to mingle, network and de-brief on what had been discovered so far. Drinks and snacks where kindly provided by Rite Foods
Dayo Ajayi Digital Marketing expert gave a thorough speech on the fundamentals of digital marketing, Afua Osei the Co-Founder of She Leads Africa shared her advice on how to build a digital team. Adetola Anita Adetoye the founder of Anita Brows discusses the importance of staying consistent and motivated in business. The Masterclass was closed with in in-depth discussion on building a youtube channel and content strategy by Sisi Yemmie.
The Masterclass is an amazing start to many more Dedicated to Digital sessions that would be taking place across the continent and beyond in the year to come.
Dedicated to Digital was proudly supported by Asoebibella, The Guardian Nigeria, 360 Nobs, Genevieve and Business Day.
Speakers
Akintunde Marihno
Sisi Yemmie
Afua Osei
Sonia Irabor
Jite Ovueraye, one of the speakers
Jite Ovueraye
Anita Brows
Afua Osei, Sisi Yemmie and Anita Adetoye
Attendees
Sonia and Betty Irabor
Sisi Yemmie, Dayo Ajayi and Anita Adetoye
Sisi Yemmie speaking with the attendees
Denola Grey
Attendees
An attendee with one of the speakers, Anita Adetoye
Anita Adetoye, Sonia Irabor, Betty Irabor, Yomi Owope and Liz Osho
Attendees
An attendee
Ambience
Rite Foods
Sweet Kiwi
Ambience
Workstation
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